SAILUN GROUP: FROM A GLOBAL TIRE MANUFACTURER TO A BUSINESS SOLUTION PROVIDER FOR THE MINING INDUSTRY

English
9 September 2026

ICN News – Investment, OTR Technology and MAXAM Strengthen Sailun’s Position in the Indonesian Market

As the mining industry increasingly demands greater efficiency, productivity and operational reliability, tires are no longer viewed merely as supporting components. For mining companies, tire performance is directly connected to operational efficiency, safety, haulage productivity and operating costs.

This makes the presence of tire manufacturers with strong technological capabilities and a deep understanding of mining operations increasingly important. One company attracting growing attention is Sailun Group.

Headquartered in Qingdao, China, Sailun has developed into a global tire company integrating research and development, manufacturing and sales. Today, Sailun Group operates four global R&D centers and nine production bases, with three additional production bases under construction. Its products are marketed in more than 180 countries. In 2025, Sailun recorded revenue of approximately RMB 36.79 billion, placing the company among the world’s top 10 tire manufacturers.

However, what makes Sailun’s development particularly relevant to Indonesia is not only its global scale, but also its increasingly strong investment and localization strategy in the country.

Indonesia Becomes an Important Part of Sailun’s Global Strategy

In May 2025, Sailun reached an important milestone when the first tires rolled off the production line at its manufacturing facility in Indonesia. The establishment of this production base forms part of Sailun’s global expansion strategy while strengthening the company’s position in Southeast Asia. Indonesia offers a large automotive and tire market, access to natural rubber resources and a strategically important logistics position.

Interestingly, the facility is not intended solely for passenger vehicle tires. At full capacity, Sailun’s Indonesian production base is designed to produce approximately 3.6 million Passenger Car Radial (PCR) tires and 37,000 tons of Off-The-Road (OTR) tires annually.

These figures demonstrate that Sailun’s investment in Indonesia has a much broader dimension. Indonesia is not merely a market, but also an important part of Sailun’s global production and supply chain, including specialty and OTR tire requirements.

MAXAM: A Specialist Tire Brand for Extreme Conditions

This is where MAXAM becomes particularly relevant to Indonesia’s mining industry. MAXAM is a specialty tire brand under Sailun Group, developed to meet the demanding requirements of industries operating under challenging conditions. Sailun positions MAXAM around innovative design, comprehensive testing, in-depth research and advanced manufacturing technology, with a strong focus on customer experience and business solutions.

With this positioning, MAXAM goes beyond simply offering tires. The brand seeks to understand customer requirements based on operating conditions and specific applications. This is highly relevant to mining, where every mine presents different challenges from haul road conditions and vehicle loads to temperature, hauling distances and the characteristics of the materials being transported.

From Tire Supplier to Business Solution Provider

The tagline “Business Solution Provider” becomes particularly meaningful when MAXAM’s positioning is viewed from the perspective of the mining industry. In mining operations, the purchase price of a tire represents only one part of the equation. Mining companies are increasingly concerned with total cost of ownership, tire life, vehicle productivity, downtime, safety and cost efficiency per ton of material hauled.

That is why an approach focused on delivering comprehensive solutions is becoming increasingly valuable. Sailun has been developing OTR capabilities since 2008. In 2016, the company successfully developed a 63-inch giant radial OTR tire, while today it offers more than 2,000 specialty tire specifications covering giant radial OTR, medium and small radial OTR, agricultural, bias OTR and solid tires.

These capabilities further strengthen Sailun and MAXAM’s position in markets where high-performance and highly durable tires are essential.

Building Trust with Indonesia’s Mining Industry

Sailun’s progress through MAXAM in Indonesia has also begun to receive recognition from major mining players. In February 2026, MAXAM received the “Annual Outstanding Partner” award from PT Pamapersada Nusantara (PAMA) during PAMA’s annual tire department meeting.

According to Sailun, the recognition reflected product quality, professional service capabilities and the strong cooperation established between the companies. The meeting also covered product development, testing of new applications and cooperation mechanisms involving MAXAM, PAMA and local dealers.

For the Indonesian market, this represents an important signal. PAMA is one of Indonesia’s largest mining contractors, and building a relationship with a major player such as PAMA demonstrates MAXAM’s growing commitment to the national mining ecosystem.

Technology and Efficiency Are the Future

The development of the tire industry is also increasingly connected to sustainability. Sailun continues to develop technologies, materials and manufacturing processes aimed at improving energy efficiency and reducing environmental impact. Company data shows that in 2025, energy consumption per unit of OTR product had decreased by 30.20% compared with 2022, while carbon emissions per unit of OTR product had declined by 37.29%.

For the mining industry, this direction is highly significant. More efficient tire performance can help mining companies optimize productivity while controlling operating costs and reducing the environmental footprint of their operations.

Sailun and MAXAM at Mining Indonesia 2026

Sailun and MAXAM’s commitment to the Indonesian mining market is also reflected in their participation in Mining Indonesia 2026, held from September 9–12, 2026, at Jakarta International Expo (JIEXPO) Kemayoran, Jakarta.

Mining Indonesia 2026 is the 24th edition of the International Mining & Mineral Recovery Exhibition and remains an important platform for mining companies, equipment manufacturers, technology providers and supporting industries to meet and explore new business opportunities.

For Sailun and MAXAM, participation in the exhibition represents a strategic opportunity to showcase their OTR and specialty tire capabilities to the Indonesian market while strengthening relationships with mining companies, mining contractors and other industry stakeholders.

For MAXAM, an exhibition such as Mining Indonesia is not simply a platform for displaying products. It is also an opportunity to demonstrate how products, technology, services and an understanding of customer requirements can be transformed into practical business solutions.

Sailun and the Future of Indonesia’s Mining Tire Market

Sailun’s journey reflects a significant transformation. From a growing global tire manufacturer, Sailun has evolved into an ecosystem encompassing R&D, manufacturing, technology, brands and services.

Indonesia is becoming increasingly important in that journey. With its local production facility, continued OTR technology development and the strengthening of MAXAM as a specialty tire brand, Sailun is building a stronger foundation to make Indonesia not only a market, but also an important part of its long-term growth strategy in Southeast Asia.

For Indonesia’s mining industry, the presence of companies such as Sailun and MAXAM provides greater access to tire technologies designed to address the challenges of productivity, safety and operational efficiency.

Ultimately, the future of mining tires is not simply about “tires that last longer,” but about how a tire can deliver greater business value across the entire mining operation.

Through MAXAM’s “Business Solution Provider” approach, supported by Sailun Group’s global technology and manufacturing capabilities, the company is building a new position not simply as a tire manufacturer, but as a technology driven partner for industries that demand performance, reliability and efficiency.