Baron Li: Growth Underpinned by Customer Trust, Technology and Stronger After-Sales Support
ICN News – Zoomlion is strengthening its position in Indonesia’s heavy equipment and mining industry by combining advanced technology, customer oriented services and a stronger local presence. Speaking during Mining Expo 2026 in Jakarta, Baron Li, Vice President of PT Zoomlion Indonesia Heavy Industry, emphasized that the company’s participation in the exhibition was not merely about showcasing products. More importantly, it was an opportunity to strengthen relationships with customers and demonstrate Zoomlion’s commitment to providing comprehensive solutions from equipment sales to after sales service.
Indonesia remains one of Zoomlion’s key strategic markets, particularly as demand for heavy equipment continues to grow across the mining and construction sectors.
Accelerating the Adoption of Electric Technology
One of the highlights of Zoomlion’s presence at Mining Expo 2026 was its growing focus on green and electric technology. The company showcased its electric mining dump truck as well as its electric concrete mixer, demonstrating Zoomlion’s commitment to supporting the transition toward more environmentally friendly equipment solutions.
Baron Li revealed that Zoomlion had secured an order for more than 200 electric concrete mixers, describing it as one of the largest orders of its kind for the company globally. Interestingly, the customer is a Chinese company that had previously worked with Zoomlion in China. When the company expanded its operations into Indonesia, it once again selected Zoomlion as one of its key equipment partners.
This, according to Baron Li, demonstrates the importance of customer trust and long-term relationships in Zoomlion’s business strategy. For every electric mining truck sold, Zoomlion also provides one dedicated charging unit, which can be installed at the customer’s mining site or project location. The approach is designed to provide customers with a more complete electric equipment ecosystem, rather than simply supplying the vehicle itself.
Flexible Trade In Program
Another service initiative highlighted by Baron Li is Zoomlion’s trade in program. Under the program, customers with existing heavy equipment can have their old units professionally appraised. The assessed value can then be used to reduce the amount of the down payment required for a new Zoomlion machine.
Baron Li explained that Zoomlion applies a flexible, case by case approach depending on the condition and value of the existing equipment. The program is intended to make it easier for customers to upgrade their fleets while also strengthening long-term partnerships between Zoomlion and its customers.
Contracts Exceeding US$10 Million
Mining Expo 2026 also delivered positive commercial results for Zoomlion. According to Baron Li, contracts signed during the exhibition exceeded US$10 million, involving dozens of transactions. For Zoomlion, the achievement reflects growing customer confidence in its product quality, technology and service capabilities in Indonesia.
The increasing number of Zoomlion machines operating in Indonesia also indicates that more mining customers are becoming familiar with and placing their trust in the company’s excavators, mining trucks, concrete mixers and other heavy equipment products.
Aggressive Growth Targets
Looking ahead, Zoomlion has set ambitious growth targets for the Indonesian market. Baron Li said the company is targeting sales growth of between 15% and 30% in 2027, followed by growth of more than 30% in 2028, while maintaining a growth target of around 20% in 2029.
Achieving these targets will require not only competitive products, but also stronger customer support and a wider service network.
Expanding the Indonesian Service Network
To support its long-term strategy, Zoomlion is continuing to expand its presence across Indonesia. The company currently has nearly 15 branches in Indonesia, which are managed directly by PT Zoomlion Indonesia Heavy Industry rather than being operated through independent dealers.
Zoomlion plans to add more than 15 additional branches in the future. Baron Li emphasized that Zoomlion’s headquarters in China is committed to providing additional investment and resources to strengthen the company’s localization strategy in Indonesia.
The objective is clear: Zoomlion wants to become a truly localized company that understands the needs of Indonesian customers and can provide fast and reliable support close to their operations.
Building Trust in Chinese Heavy Equipment
The growing acceptance of Chinese heavy equipment in Indonesia is also supported by advances in manufacturing technology. According to Baron Li, Zoomlion’s factories utilize advanced AI-based manufacturing technologies, supported by skilled and experienced technicians.
These capabilities, combined with continuous product development and stronger after-sales support, are expected to further strengthen customer confidence in Zoomlion products. For the Indonesian mining industry, equipment availability, reliability and after-sales support are critical factors in maintaining operational productivity.
More Than an Equipment Supplier
Baron Li’s message at Mining Expo 2026 was clear: Zoomlion wants to be more than simply an equipment supplier. Through electric technology, flexible trade in programs, stronger after sales capabilities and an expanding branch network, the company is positioning itself as a long-term business partner for Indonesia’s mining and heavy equipment industries.
With ambitious growth targets for the next several years, Zoomlion appears increasingly confident about its prospects in Indonesia. Customer loyalty, product quality, technology and localized service will be the key pillars supporting Zoomlion’s strategy as it seeks to achieve sustainable year-on-year growth over the next three to five years.
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