Baron Li: Growth Driven by Customer Trust, Technology and After Sales Services
ICN News – Zoomlion continues to strengthen its position in the Indonesian heavy equipment market, particularly in the mining and construction sectors. Technology, customer trust, after sales service, and the reinforcement of local presence are key components of the company’s long-term growth strategy.
At the Mining Indonesia 2026 held in Jakarta from September 9 to 12 last week, Vice President of PT. Zoomlion Heavy Industry Indonesia, Baron Li, emphasized that Zoomlion’s participation in the exhibition was not merely to showcase its latest products. More importantly, this mining exhibition served as an opportunity to strengthen ties with customers, while also demonstrating Zoomlion’s capability to provide a complete heavy equipment ecosystem spanning from sales to after sales services.
EV Becomes One of the Growth Focuses
One of Zoomlion’s main focuses at Mining Expo 2026 is the development of green technology and electric-powered vehicles. Zoomlion introduced a range of electrification solutions for the mining and construction sectors, including electric mining dump trucks and electric concrete mixers. These products forms part of Zoomlion’s efforts to address the industry’s demand for more efficient and environmentally friendly technologies. Baron Li also revealed that there have been orders for over 200 units of electric concrete mixers, which he described as one of the largest orders for such products. For Zoomlion, this decision demonstrates customer trust and long term partnerships with clients.
Supporting the Electric Vehicle Ecosystem
As the use of electric powered heavy equipment continues to rise, Zoomlion is also paying close attention to the demand for supporting infrastructure. Baron Li explained that for electric mining trucks, Zoomlion can also provide charging facility support, or charging infrastructure, the application of which will be tailored to the customer’s needs, project conditions, and the number of units in operation.
Through this approach, Zoomlion not only focuses on the provision of electric vehicles, but also provides support for the infrastructure required by customers at their operational sites. The method of providing charging services can be tailored to the needs of individual customers and project configurations. This initiative is part of Zoomlion’s efforts to build a more comprehensive electric vehicle ecosystem for the mining industry in Indonesia.
Contracts Worth Over US$10 Million
Zoomlion’s presence at Mining Expo 2026 also received a positive response from customers. According to Baron Li, the value of contracts signed during the exhibition exceeded US$10 million, involving dozens of transactions.
These achievements demonstrate the growing trust of customers in Zoomlion’s products and services in Indonesia. The growth in the number of Zoomlion units operating in Indonesia also serves as an indicator of this rising trust. Customers are now using a wide range of Zoomlion products, ranging from excavators, mining trucks, and concrete mixers to various other types of heavy equipment.
Expanding the Network in Indonesia
Strengthening the local network is also a key part of Zoomlion’s strategy. Baron Li explained that Zoomlion currently has 50 branches across various regions in Indonesia, which are built and managed directly rather than solely through independent dealers.
Moving forward, the company plans to add new branches to bring its services closer to customers and to be nearer to mining project sites. The purpose of adding these branches is to make Zoomlion more integrated into the Indonesian market and grow as a heavy equipment enterprise that truly boasts strong local capabilities.
Technology and Trust in Chinese Products
Baron Li also highlighted the growing market acceptance of Chinese construction machinery products in Indonesia. According to him, the competitiveness of Chinese products is currently underpinned by the advancing development of manufacturing technologies, including the application of artificial intelligence (AI) based technologies in production facilities, as well as the availability of experienced and highly skilled technical personnel.
However, for Zoomlion, technology must go hand in hand with product quality, service capabilities, and understanding of local customer needs. This combination has become increasingly important, as Indonesian mining companies not only require competitive pricing but also demand productivity, reliability, spare parts availability, and responsive after sales service.
Towards Long Term Growth
Zoomlion’s strategy in Indonesia is no longer solely focused on the sales of heavy equipment. Through the development of electric technology, customer centric solutions, the exploration of trade in opportunities, charging infrastructure support, expansion of branch networks and reinforcement of after sales services, Zoomlion is committed to building long term partnerships with Indonesia’s mining and construction industries.
Baron Li is optimistic that customer loyalty and trust in the quality of Zoomlion’s products will form the foundation of the company’s growth over the next three to five years. For Zoomlion, Indonesia is not merely a market for selling heavy equipment. Instead, Indonesia is increasingly regarded as a strategic market where technology, localization, and long-term partnerships with customers will serve as the key to Zoomlion’s next phase of growth.
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